Chinese Baidu backs US-based fintech firm ZestFinance

Chinese search giant Baidu is making an undisclosed investment in a US-based fintech firm ZestFinance, Fortune reported on Monday. ZestFinance, which also last year received an undisclosed investment from Chinese e-commerce site JD.com, is a start-up that blends machine learning with big data analysis to pinpoint more accurate credit scores. ZestFinance launched three years ago

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