How to turn Africa from a “borrowed continent” to a global powerhouse

Although it’s problematic to generalise about a large, diverse place it’s fair to say that Africa is fast emerging as a consumer continent. It is populated by “Afropolitans”, who are sometimes also referred to as Pan-Africanists. These are young, urban, well educated people. They are willing to spend money on luxury goods. By Michael Adeyeye Oshin

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